Context & Challenge
Zero Harassment was presented as a design challenge: to build the branding, visual identity, and system design for a sensitive social issue.
The core challenge was to communicate seriousness, trust, and responsibility without resorting to fear-based or institutionalized visuals.
Design Proposal
The visual system balances contrast and clarity. Black and yellow establish urgency and visibility, while a soft blue accent introduces calm and care. Oswald reinforces strong, direct headlines, and Space Mono supports clarity and structure in supporting texts, creating an identity that is firm, legible, and human.
