Weefor Voices - Redesign of Guanabara Square .
Community-centered redesign of Praça Guanabara.
Context
Public spaces gain meaning through the people who use them.
Before redesigning Praça Guanabara, the intention was to understand how the square functions in daily life: the routines, encounters, memories, and needs that shape the spacedifference.
Approach
Instead of creating a separate sub-brand, we expanded the visual language of Weefor, combining the brand’s core palette with the colors of the landscape architecture office involved.
From there, we introduced complementary tones to bring diversity and softness to the communication, reflecting plurality without losing coherence.
